This logo is used for the FedEx company. It is an example of Proximity. The logo simply looks like the word FedEx written out, but if you look closre you will see an arrow formed by the E and X next to eachother. You can see this logo on all the FedEx dilivery trucks that are always driving around and on the company itself. I liked this logo because when you see it, it just looks like letters but the more you stared at it you notice that there is an arrow put into the design.

This graphic design is the logo for the LG electronics company. The logo says LG and the way the letters are designed they make a face. This type of design is an example of proximity. Alone the letters are simply letters, but when you put them in the LG logo they also form a face. You can see this logo on a lot of LG phones and appliances. I have a phone with this logo on my phone. This logo is very simple and creative. I was drawn to this design because at first I only thought it was letters and then realized it was more.